Tuesday, April 17, 2007

The All New Jet Airways

India's largest private airline, Jet Airways, says it has agreed to buy out its smaller rival, Air Sahara, for 14.5 billion rupees ($340m). Jet Airways has already paid Sahara $116m. It will make a further payment of $83m before 20 April and the rest will be paid in annual installments).The deal gives the airline a combined domestic market share of about 32%.
The company plans to raise $400 million to fund overseas expansion.


Jet Airways today unveiled a new corporate identity and aircraft's livery (outside look).
It has also decided to rename Air Sahara to ‘Jetlite’




The corporate identity and brand mark has been refreshed to include a swirl of colour reminiscent of a typical Indian dupatta (scarf). The new look retains the golden `flying sun' and dark blue as a primary colour, but introduces ribbons of yellow and gold that make the mark more modern and inclusive. Jet Airways worked with Landor and Associates of London in making its corporate identity and aircraft livery match with customers in international markets.

The airline uniform reflects distinctive international look capturing spirit of new India and a meeting point between East and West, the company said. "We are repositioning Jet Airways as a global airline with the highest international standards but with a touch of India," said Gaurang Shetty, Vice-President (Marketing), Jet Airways.
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