Monday, July 16, 2007

BPL to launch mobile TV

BPL Mobile is all set to roll out mobile TV service this month, joining the very few GSM operators to operate mobile TV in 2-2.5 G environment.

“We are looking at getting one million users of the service at the end of six months from launch. Our estimates are that revenue from this service should amount to Rs 40 lakh to Rs 50 lakh per month after six months," S Subramaniam, BPL Mobile's CEO, told reporters.

BPL's Mobile TV service will initially provide 'real time' streaming from channels like NDTV India, NDTV 24x7, NDTV Profit, Aajtak, Headlines Today, Tez, CNBC TV18, CNBC Awaaz, CNN-IBN, IBN 7. Apart from this, content from leading television channels will also be available as downloadable 'video on demand' clips, in the form of news, Bollywood music, devotional music and others.

Subramaniam felt that the service will be quite useful for those who want to catch news on the go. The company has also plans to make content from other content owners available on a downloadable basis in the form of news, movie capsules etc.

Nokia recently started a pilot test with Doordarshan to offer mobile TV services through digital video broadcasting-handheld (DVB-H) technology. However, the official rollout may take a few more months. Reliance’s mobile TV service is already available for its subscribers.

Nokia and Samsung have already worked on handsets that enable the DVB-H technology for mobile TV. However, their handsets may be priced higher at Rs 30,000 or above. There are various technologies for mobile TV such as terrestrial digital multimedia broadcasting, satellite digital multimedia broadcasting, Integrated services digital broadcasting and MediaFlo etc.
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