Friday, July 6, 2007

Maruti Suzuki launches Grand Vitara in India

Maruti Udyog Ltd, India's largest car maker launched its sports utility vehicle (SUV) 'Grand Vitara' at a starting price of Rs 13.80 lakh (ex-showroom) in Delhi. The new Vitara has an engine capacity of 1995cc compared to an earlier more powerful 2600cc Vitara model.

The car will be imported from Japan as a completely built unit (CBU).

The company has launched two variants of the SUV -- manual transmission and automatic transmission. The automatic transmission variant will be available for Rs 14.8 lakh (ex- showroom price Delhi).

The SUV would be imported in India from Suzuki's plant in Japan. This is the company's third global launch in India after the premium hatchback Swift and Sedan SX-4.

Speaking at the launch, S Nakanishi, chairman, Maruti Udyog Limited, said, "India is a very important and evolving market for Suzuki. India's automobile market is ranked among the top 10 in the world in terms of volume. Suzuki and Maruti believe that we have to diversify our product line up to meet rapidly changing customer demands. The launch of Grand Vitara is a step in that direction.

While Indian customers are aware of Suzuki Motor's global leadership in mini and small cars, many do not know of its leadership in the 4x4 arena, particularly in compact SUVs.
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