Saturday, September 22, 2007

Nokia now plans to lead in mobile advertising!

Nokia, needless to say the world's top cellphone maker declared that it had agreed to secretly buy Enpocket, which is a Boston (US) based advertising firm with 120 staff employed. No financial details have been disclosed yet though this is expected in the fourth quarter of 2007.

Cellphones are the being seen as the largest targets for advertisements even though the ad strategies are just beginning to be made. This advertising world has great future, as advertisements are made on a device which users always carry with them.

"Effective interactive advertising on the mobile device can create tremendous value for the mobile industry while bringing new Internet services to people around the world," Mike Baker, Enpocket's president said in a statement.

This shows the future plans of Nokia towards more earnings and diversity utilising its market dominant position.
Digg Google Bookmarks reddit Mixx StumbleUpon Technorati Yahoo! Buzz DesignFloat Delicious BlinkList Furl

0 comments: on "Nokia now plans to lead in mobile advertising!"