Tuesday, November 20, 2007

Bharti Airtel to rename broadband & telephone services biz.

Bharti Airtel, India's largest telecom company, which had recently even defeated the public sector company, BSNL.... has now decided to rename its broadband and telephone services business as 'Airtel Telemedia Services'.

According to the company, this action has been taken with respect to its strategic intent to divert the face of the business with the coming of media and SMB solutions.

Bharti Airtel, after successfully establishing business models for its mobile and broadband businesses, intends to harness the convergence environment by introducing media solutions to its over 50 million customers.

This was well expected, as new technology coming up.. new names has to be there.. as the earlier name.. won't be enough..

Maybe this is the reason.. why sometime back.. BSNL had also renamed its services.
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